As web 2.0 steamrolls its way through our daily lives, and changes the face of business daily, you might be left wondering how you can add a little web 2.0 goodness to your real estate site.
There are a million ways to define web 2.0, but one of the undeniable features is bringing people together (community if you will). So how does your current website achieve this? Do you offer a "10 tips you need to know when buying a house" brochure when people register? Do you have an "Email Me" link on your page? Oh, maybe you have that fancy "Find out your home's value" (not talking to you
Zillow or
eppraisal). What I'm trying to get at is that all of these are fine, but they really don't allow you to connect with your clients - and we all know how they can be...."We want to talk to you on OUR time."
The best way I've found to be available at all times (well, almost all times - I do sleep occasionally) is to include a chat box, or an IM box, on
my homepage. They are nothing fancy, but to your clients, they are gold. It's almost comical when a client uses it. The first message you get is usually, "hello?," or the best, "Is this real?" The second you respond, they are blown away that A) it IS real, and that B) they are able to talk to you, but without having to be face-to-face.
If you decide (and you really should) to add a chat box, the first thing you need to figure out is which one you want to use. Currently, there are two plug-ins that are very popular -
Meebo and
Plugoo.
MEEBO
I would have to say that Meebo is the most popular of the two, but I'm not sure why. Most times I run across a Meebo on a page, it says "Away." My guess is that there are not enough ways to use Meebo, but I only played with it for a few minutes to test it, so I could be wrong. If you use Meebo and have more info, please share it in the comments.
I'm going to break a blogging rule here, and use verbiage directly from the Meebo site, but it's their About section, and it gives a great description of how the product works.
meebo.com is a website for instant messaging from absolutely anywhere. Whether you’re at home, on campus, at work, or traveling foreign lands, hop over to meebo.com on any computer to access all of your buddies (on AIM, Yahoo!, MSN, Google Talk, ICQ and Jabber) and chat with them, no downloads or installs required, for free!meebo launched in September 2005 and received funding from Sequoia Capital in December 2005 and Draper Fisher Jurvetson in January 2007. Today, our users exchange over 80 million instant messages daily. We (the meebo team) are just a fun bunch of people trying to bring IM to the web!
Now, as amazing as meebo looks, I'm still not in love with it for one simple reason. As far as I can tell, you must be signed in to your meebo account on your computer to view your buddy list. So, unless you're at your computer, and logged in to meebo, your plug-in will say "Away," and you've defeated the whole purpose of being there for your clients.
So how else would you chat if you weren't at your computer? I'll explain in a second, but first let's discuss Plugoo.
Plugoo
I'm going to start the talk about Plugoo by sharing their, "What is Plugoo" section:
Thanks to Plugoo, visitors on your webpage, friends or family, can easily chat with you while visiting your website!Plugoo enables you to chat directly from your Instant Messenger with any visitor of your blog, personal webpage or e-sales site.When you’re logged into your Instant Messenger (Windows Live Messenger, Yahoo! Messenger, AIM, GoogleTalk, Jabber or ICQ), you can receive in real time all the comments of your visitors or any question they might ask, and answer instantly!
Did you see the difference? Look closely, it's subtle, but it's there. Ok, so maybe you see it, maybe you don't, but the difference is, Plugoo works WITH your existing Instant Messaging service, so you can receive your client's messages anywhere you can receive IMs. Still confused? No problem. Here's a real world scenario:
Real World Scenario
I have plugoo installed on
my homepage, and I am a huge fan of Google and their products. Google has a product called
Google Talk (they also have an amazing web based email called
gmail). I use Google Talk to chat with friends, etc. If you're familiar with AOL, it's just like AIM.
The very important part of making all this work for you and your clients is to have a smartphone. Most Realtors carry these already, so you probably already have this. Treos, Blackberrys, and every Windows Mobile phone will allow you to use instant messaging. When you sign into your IM program on your phone, one of your friends is now "Plugoo." This way, when you are away from your computer, and a client wants to reach you, the message goes to your phone. they have no idea, nor do they care as long as you're there to answer their questions. Plus, having this on your cell means the plug-in almost always shows, "Available." How cool is that? One other thing to note...if you use gmail, it can sign you in to gtalk at the same time. So now, it's on your phone, and on your computer, and you don't have to remember to sign into a seperate site just for the chat to work.
It couldn't be easier to have one of these up and running for you tonight. Just visit the site you're interested in and follow their instructions. Keep in mind, your site needs to be a site that you have access to dumping a few lines of code into, but if you're visiting Posh'd, chances are, you've got that covered.
If you have any questions, you can reach me at shaun76 on google talk, or visit
HERE and chat with me through Plugoo.
