Tuesday, June 12, 2007
Safari 3 Beta - Now on Windows, Goodbye IE
For more information on the beta, or to download Safari, click HERE.
Sunday, June 3, 2007
You're Ugly, and Your Mama Dresses You Funny!
My job choosing the best-dressed real estate sites on the web gives me a chance to see more real estate sites than I'd normally ever view. After about two weeks of receiving submissions, and reviewing them, I'm reminded of a nursery rhyme my grandmother used to tell me. I don't remember the whole thing, but the part I remember is, "When she was good, she was very good, and when she was bad, she was horrid." Man how fitting that rhyme is when reviewing sites. It also makes me think of the American Idol auditions. You see people singing, and they truly believe they are good singers, but clearly they're terrible. I decided it is my blogging duty to not only share the "Posh'd" real estate sites, but also do the dirty work of sharing the worst the web has to offer. Sadly, choosing the worst isn't nearly as difficult as choosing the best - there are TONS of them.
This is a five-part series showcasing the 50 worst real estate sites I've seen. This post is likely to bring out some serious haters! But that's just the way it goes. Namaste!

Pros: You know it's a real estate site as soon as you enter. Blog has a recent last post - although I only see three posts total. Header menu is easy to navigate. Featured listings section is decent, although your clients would appreciate a more personal look to them. Nice CAPTCHA alternative on your submit form.
Cons: This is a personal opinion, but red screams "STOP!" Now, I understand the color choice, as the team works for Keller Williams, but I still think red is better left to traffic lights and signs. Aside from the pictures in the header, the only picture on the homepage is the staircase shot of the team. Try to remember, you're selling homes. The animated GIF links near the top of the page are annoying, and very late 90s. If you want your clients to provide you with their information, make it a more natural fit. If you must have those tacky badges, try adding them to your sidebar. Clients don't care that you're trying to earn points by advertising for another site. It's pretty clear that the sidebar links are for SEO purposes only, and a client that clicks any of your "Community" links might be upset at what they find - or don't find.

Pros: Makes an attempt at using a map mashup, which, if done right, is very effective. Stays focused on Manhattan information. Although a little short on content, the featured listings section is excellent. Thorough VIP program contact form.
Cons: I don't think I'm alone in saying the use of your name as your RE website domain is a poor choice. Way too many links on the page, making it extremelly confusing for someone looking for a simple way to find a home or condo for sale. Even though the map is a nice attempt, it fails miserably! Search for ways to add a clickable map to this page at the very least. The sentence under "Manhattan Buyers" has a strange break in it. Your pages are labeled, "Page 1, Page 2, etc" which doesn't help the search engines understand your pages when being crawled. Try to label the pages with keywords, etc.

Pros: Six nice quick-link buttons midway down page. Contact info easy to find. A link to her blog which seems update fairly regularly.
Cons: I now know the weather in Fayetteville thanks to the widget-thing at the very top of the content - Clients won't give a damn. If you're marketing to the correct people, they'll already know their local weather. Again with the agent's name as the domain? If you need help finding a better domain name, try . The blog is not integrated into the site, and feels like a completely separate page (which technically it is) - this won't help with searches. Some of the links have no content, which wastes clients' time. The page layout is very "stock" looking, and the use of badges would be better suited in the sidebar. Too many links on the page - they are inline with the main column, in the header, in the sidebar, and in the footer. Site feels very impersonal.

Pros: Very warm, personal feeling, and a special salute to our troops in the header. Good attempt at simplifying the user interface (although it misses the mark a bit). Cool Digg-like blog views feature at bottom of page to help keep fresh content on homepage at all times. Nice rating system in blog. Open house details in sidebar is a nice touch.
Cons: Aside from the header, this site isn't pleasant to look at. Because it's a template site, it has a very "template" feel to it. The domain name is the agent's name. We've covered this, right? I know there's some unwritten law somewhere that says every Realtor needs to paste their face on everything, and that will help them stand out, and it will definitely assure they sell that house - paaaaa-lease. A client comes to a real estate site to find real estate - not a photo album of you with pictures from 10 years ago. Let's make a new law that says NO MORE agent pictures. The blog has decent integration into this site, but I think this is a case where the blog would be better served as the homepage - although, there seem to be a few hiccups in the posting dates. I went to the "About Fort Smith" page to see if the "Support our troops" in the header was relevant to the area, but sadly, the "About" page said very little about the area except the slogan.

Pros: The best part of this site is the slight use of Flash in the header. Very thorough "Home Evaluation" form.
Cons: Where do I start? It was so close to having a good domain name, but using dashes in a domain is never a good idea. Uses frames for everything, which is common in template sites, but not acceptable. Almost every link, links to another site - for example, clicking on "Community Info," brings you to DMOZ. WTF? DMOZ is nice if it links to you, but throwing your clients to DMOZ is essentially throwing them away as a prospect. As a matter of fact, DMOZ led me to 94 other residential Realtors in Atlanta! The "Seller Info" link sent me to "8 Big Time Mistakes that cost you money when selling your home." That's it? That's all a seller needs to know? Even the mortgage calculator (also from someone else's site) only allowed calculations for up to 30 years, which excludes the new, popular, 40+ year loans. Design is terrible, and the site lacks any useful agent-provided content.

Pros: Has a slideshow of something near the top of the page. Good color scheme! Offers a Home Tracker service for registered users, which is actally a great concept. I didn't register, so I don't know if it's effective, but kudos for having the option - it's a step in the right direction.
Cons: It's yet another template site. The images have a bright blue box around (obviously because they are links). I'm pretty sure there are better domain names available for the location. The content included with template sites is so stock, that it just turns people off, although it was nice to be able to find Orlando, FL school information on the site. Has a weather thing at the top of the page that is pointless. The "articles & links" box at the footer has one word per line, and they're all underlined, making it difficult to distinguish the separate topics. I gave up after the first three words...how soon will the client give up? The "My Listings" link only returned one result, which isn't a bad thing. If you only have one listing, it needs to be showcased better, which is nearly impossible in a template site.

Pros: Throws in a dash of web 2.0 fun with his "Instant Callback" feature. Contact info very easy to find.
Cons: You can be certain the people competing for search placement in this area would report this site to Google in a second for its link and keyword stuffing throughout the page. The page has no flow to it, and doesn't give prospects an easy view of the choices available. The weather plugin on this page is smaller than those found on other previously mentioned sites, but it's still ugly, and it's still pointless. The Grammar needs work. The resource center footer links remind me of sites from the early days of web design. If you MUST have a picture of yourself - only do it once.

Pros: None
Cons: Mispelled Florida in header - HUGE mistake! Has not been updated in 5 months (would normally think it's just a dead site, but the guy's ActiveRain profile links to this). No pictures. No original posts - all from other sources. PATHETIC!!!

Pros: Easy to navigate homepage. Flash menu with a curly thing on the homepage.
Cons: Same boring content as every other template site. Nothing new for clients to get excited about or want to bookmark the page for. Z57, like most templates, use frames - bad decision if you're interested in decent search results. Boring color and theme choice. No customization.

Pros: Clean looking above the fold. Phone number nicely displayed. A hintsmidgen of web 2.0 thrown in with a "Translate" dropdown list.
Cons: It's a freaking template site! Spend a few minutes on Realtor.com and click on other agents' websites. Notice anything? Yep, almost all of them are the exact same - which is the inherent problem with template sites for real estate. Your use of badges on the homepage is horrid! 30 badges - not including your designation icons. And not all of the badges link anywhere. Google doesn't see template sites the same way it sees custom sites, and I'll explain the problem with that in another post. Your big yield sign at the bottom of the page has a great statement, but the sign looks very out-of-place. Once you make it past the homepage, you are stuck in iFrame world. You have far too many links on the left side of the frame, and your clients will become frustrated - especially after clicking a few and seeing it's the same content, word for word, as 10 other sites they've already looked at. Do yourself, and the internet a favor, and rethink this entire site.
That wraps it up for this week. Make sure and subscribe so you don't miss the rest of the sites. If you're upset because you made the list, relax. If nothing else, I've given you a link to your homepage, and a few tips to dress your site up a little.
If your site looks like any of the of the above, consider this fair warning that you could be next!!!
Friday, May 25, 2007
Color Me Happy

Visit the site and see what others have submitted, or make your own and submit it for others to use. It has a very web 2.0 feel to it, and should simplify a major part of your design process. If you know of better sites like this, list them in the comments section.
Thursday, May 24, 2007
Mac Users Rejoice! RapidWeaver 3.6 released TODAY

Say hello to RapidWeaver. He's a revolutionary, but friendly piece of web design software made exclusively for the Mac. He'll help you create and publish beautiful, modern sites, compliant with today's web standards.
All of my sites are built with RapidWeaver! If you are a Mac user, make sure and visit Realmac Software and test drive RapidWeaver. If you still use a PC and are considering making the switch, this might be what you needed to push you over the edge.
Namaste!
Wednesday, May 16, 2007
You Don't Want To Be Included!

How can you have a website beauty page without ugly sites? Ugly websites are what make Posh'd sites look so nice, right? So here's the scoop - Posh'd is on the lookout for the 50 ugliest real estate websites. It shouldn't be hard to find them. As Greg Swann from BloodhoundBlog said about real estate websites, they are, "the ugliest stuff on the web."
Our plan is to feature 10 ugly sites each week for 5 weeks. Will we piss some people off? Oh yeah! Will it be fun? Absolutely! Can anyone learn from this experiment? If you realize that the point is to show what NOT to do on a real estate website, then yes.
We're starting our search tomorrow, so if you know you're in the bottom 50, get to updating.
Know any really ugly sites? Email us and let us know.
Start checking back next week for the first group of uglies, and subscribe to this blog so you can see the whole list.
Monday, May 14, 2007
Video Killed the 360 Tour Star!
Side note: Yes, I know the picture here is for iChat, but it has a video camera in it. Get it?
Monday, May 7, 2007
Let's Have A Chat!
There are a million ways to define web 2.0, but one of the undeniable features is bringing people together (community if you will). So how does your current website achieve this? Do you offer a "10 tips you need to know when buying a house" brochure when people register? Do you have an "Email Me" link on your page? Oh, maybe you have that fancy "Find out your home's value" (not talking to you Zillow or eppraisal). What I'm trying to get at is that all of these are fine, but they really don't allow you to connect with your clients - and we all know how they can be...."We want to talk to you on OUR time."
The best way I've found to be available at all times (well, almost all times - I do sleep occasionally) is to include a chat box, or an IM box, on my homepage. They are nothing fancy, but to your clients, they are gold. It's almost comical when a client uses it. The first message you get is usually, "hello?," or the best, "Is this real?" The second you respond, they are blown away that A) it IS real, and that B) they are able to talk to you, but without having to be face-to-face.
If you decide (and you really should) to add a chat box, the first thing you need to figure out is which one you want to use. Currently, there are two plug-ins that are very popular - Meebo and Plugoo.
MEEBO

I'm going to break a blogging rule here, and use verbiage directly from the Meebo site, but it's their About section, and it gives a great description of how the product works.
meebo.com is a website for instant messaging from absolutely anywhere. Whether you’re at home, on campus, at work, or traveling foreign lands, hop over to meebo.com on any computer to access all of your buddies (on AIM, Yahoo!, MSN, Google Talk, ICQ and Jabber) and chat with them, no downloads or installs required, for free!meebo launched in September 2005 and received funding from Sequoia Capital in December 2005 and Draper Fisher Jurvetson in January 2007. Today, our users exchange over 80 million instant messages daily. We (the meebo team) are just a fun bunch of people trying to bring IM to the web!
Now, as amazing as meebo looks, I'm still not in love with it for one simple reason. As far as I can tell, you must be signed in to your meebo account on your computer to view your buddy list. So, unless you're at your computer, and logged in to meebo, your plug-in will say "Away," and you've defeated the whole purpose of being there for your clients.
So how else would you chat if you weren't at your computer? I'll explain in a second, but first let's discuss Plugoo.
Plugoo
Thanks to Plugoo, visitors on your webpage, friends or family, can easily chat with you while visiting your website!Plugoo enables you to chat directly from your Instant Messenger with any visitor of your blog, personal webpage or e-sales site.When you’re logged into your Instant Messenger (Windows Live Messenger, Yahoo! Messenger, AIM, GoogleTalk, Jabber or ICQ), you can receive in real time all the comments of your visitors or any question they might ask, and answer instantly!
Did you see the difference? Look closely, it's subtle, but it's there. Ok, so maybe you see it, maybe you don't, but the difference is, Plugoo works WITH your existing Instant Messaging service, so you can receive your client's messages anywhere you can receive IMs. Still confused? No problem. Here's a real world scenario:
Real World Scenario
I have plugoo installed on my homepage, and I am a huge fan of Google and their products. Google has a product called Google Talk (they also have an amazing web based email called gmail). I use Google Talk to chat with friends, etc. If you're familiar with AOL, it's just like AIM.
The very important part of making all this work for you and your clients is to have a smartphone. Most Realtors carry these already, so you probably already have this. Treos, Blackberrys, and every Windows Mobile phone will allow you to use instant messaging. When you sign into your IM program on your phone, one of your friends is now "Plugoo." This way, when you are away from your computer, and a client wants to reach you, the message goes to your phone. they have no idea, nor do they care as long as you're there to answer their questions. Plus, having this on your cell means the plug-in almost always shows, "Available." How cool is that? One other thing to note...if you use gmail, it can sign you in to gtalk at the same time. So now, it's on your phone, and on your computer, and you don't have to remember to sign into a seperate site just for the chat to work.
It couldn't be easier to have one of these up and running for you tonight. Just visit the site you're interested in and follow their instructions. Keep in mind, your site needs to be a site that you have access to dumping a few lines of code into, but if you're visiting Posh'd, chances are, you've got that covered.
If you have any questions, you can reach me at shaun76 on google talk, or visit HERE and chat with me through Plugoo.
